Found this via High Snobiety and it's simply the coolnes thing I've seen any sports brand do for a while. I think it's got more to do with my passion for utility gear more than anything else.
"The 8-wheeled ill-mobile is capable of crossing deserts, climbing mountains and taking the team to any secret spot. Racks for bikes, surfboards, wakeboards, skateboards, mean going anywhere for any scene. There’s an on deck bbq for grilling up fresh meat, a deluxe camper shell salvaged from a junkyard in remote corner of Oregon and a basement couch for a front seat.
Rails to grind are featured on both sides, and a quarter pipe folds down for impromptu sessions. The stereo system requires 2 car batteries, a set of jumper cables and a little luck, but once it’s blasting, it’s like a stick of dynamite in your eardrum."
For some reason though as soon as you slap on the Nike swoosh, it just takes a lot of the authenticity away. I guess Nike is new to the scene. May be they need to take the truck out for a spin and get some mud and scratches on it.