Went to a big adidas conference
in KL with my TBWA crew Matt and Natasha. It was really cool to see all the parts of a giant machine coming together to challenge, tinker and focus on a shared belief/passion thing. Saw many great presentations in the breakout sessions, notably for running and Originals - two solid categories under the adidas brand. Anyhoo I'll let the pictures do the talking. For professional reasons, I'll only be covering the mundane - I won't be sharing any slides on corporate objectives and business goals etc.
We checked in at the Traders Hotel which is located at spitting distance from the Petronas Towers. Have you noticed how a lot of retail experiences done standing up these days?

Tash waiting for her turn

Big stage for a big meeting
Our people concentrating hard
Team adidas Matt (TBWA), Jess & Mike (Carat) taking a sojourn drink at the bar
View from the bar

Girls having a working lunch - me, just taking photos, not contributing

That's all I have to share at the mo. Great for our client Celine and Clem to invite us there. Very good of them. Will be putting the learnings to work shortly.